Tomorrow we are visiting the mall to look at girls clothing and jewelry stores. So I decided that before going to the stores in the mall, I should examine the websites of the stores to see if the store's websites are feminized with pink, purple, sparkles, etc.
Justice Clothing @ www.shopjustice.com (Previously known as the Limited Too!)
This website was coded in the colors pink and purple, as expected would be in a gendered girl's clothing website. Here are a few snapshots of the website.
What I found to be particularly interesting of this girls' store for girls age 8-14 is that the website feature's a college fan shop. As the target of this store is not for college-aged girls or even high school aged girls, it is interesting to me that this would be a line of clothing for the brand. Are they actually targeting these young women who may/may not be fans of college teams? I know that when I was a young girl in that age group, I didn't have a favorite college or follow college sports at all. Is this encouraging girls to think about college at a younger age? Or perhaps some older girls go into the store and buy this college wear for themselves? I'm not quite sure, but I think it is a very interesting element of the brand and should be further investigated.
Claire's Jewelry @ www.claires.com
Again another girls' clothing and accessories website that is gendered with the colors pink and purple. This brand is aimed at girls of an older age, but still fits the color-assigned design for girls sites. Because the online stores are coded with pink, I am curious to see if the actual set-up and design of the mall stores are also gender-coded with these traditionally female colors. What about certain colors are particularly male or female? Why have certain colors been assigned to each gender?
Justice Clothing @ www.shopjustice.com (Previously known as the Limited Too!)
This website was coded in the colors pink and purple, as expected would be in a gendered girl's clothing website. Here are a few snapshots of the website.
What I found to be particularly interesting of this girls' store for girls age 8-14 is that the website feature's a college fan shop. As the target of this store is not for college-aged girls or even high school aged girls, it is interesting to me that this would be a line of clothing for the brand. Are they actually targeting these young women who may/may not be fans of college teams? I know that when I was a young girl in that age group, I didn't have a favorite college or follow college sports at all. Is this encouraging girls to think about college at a younger age? Or perhaps some older girls go into the store and buy this college wear for themselves? I'm not quite sure, but I think it is a very interesting element of the brand and should be further investigated.
Claire's Jewelry @ www.claires.com
Again another girls' clothing and accessories website that is gendered with the colors pink and purple. This brand is aimed at girls of an older age, but still fits the color-assigned design for girls sites. Because the online stores are coded with pink, I am curious to see if the actual set-up and design of the mall stores are also gender-coded with these traditionally female colors. What about certain colors are particularly male or female? Why have certain colors been assigned to each gender?
